If you follow our blog or are familiar with China, probably you have heard of Baidu, China's largest search engine. Recently we have been seeing increasing traffic from another Chinese search engine though; it is called SoGou (The Search Dog)
Following my last post, a female friend of mine sent me an interesting link to a new report on digital marketing.
In the report released by market research company, Gartner Inc. late last year, the analyst Adam Sarner estimated that more than 75% of the Fortune 1000 enterprises had employed social networks as a tool of marketing and customer-relationship management. However, Mr Sarner also suggested that half of the ongoing social media marketing and customer-relationship activities will turn to failure. He highlighted Facebook as an example, saying it is uneasy for enterprises to implement marketing strategies in social networks which are a tool to promote relationship and friendship rather than a tool for enterprises to get more money.
Wednesday, March 25, 2009, 11:48:04 AM | Stefan Swanepoel (Author, Speaker & Trends Guru) Swanepoel Trends Report (www.RETrends.com)
For a long time most international markets have felt far away, and many Americans didn't care nor were they very interested in foreign cities. Although the Web has brought us closer together as a people we still remain apart. Few products or services illustrate this better than the buying or selling of a home.
Enfodesk's & International Analysis' soon to be released 'Q1 2009 Chinese Instant Messaging Market Report' has some interesting numbers:
It's a huge figure, no doubt about it. But official figures from China confirm that this is the case.
China's state-run network information center, CINIC, included this figure in a report it released in July 2008. The lengthy report has some other huge numbers:
- 253 million internet users
- Over 84% connecting via Broadband
- 73 million access the internet via mobile phones