You've just dropped $5,000 (or more) on a top-of-the line cinematic masterpiece for your new listing; drone footage, fancy car pulling up to the house, models... Now consider there are over 80 Million people in China wealthy enough to purchase luxury property overseas who will never see your video.
Not quite ready to market your listings in Chinese but would like to take basic steps in being found online by an international audience?
We first met Sally Forster Jones of Coldwell Banker Previews International back in 2011. She was traveling to China and turned to Caimeiju to assist her in making connections during her trip as well as publish her luxury portfolio of Beverly Hills estates on the Caimeiju site.
What was the last thing you bought for 50% off? Was it Taco Tuesday?
According to Wall Street Journal, a Chinese couple has purchased the Wehba mansion in Beverly Hills for the bargain price of 34.5 Million USD which is about half of its original listing price of $68,000,000 back in 2010. This sale is one of the most expensive residential real estate transactions to date in 2012.
Last month, Coldwell Banker Previews International held a special 5 star retreat for their top luxury agents at the Bacarra Resort and Spa in Santa Barbara. One of the main themes for the event was “marketing your listings internationally”
For those of you who can't pass up a sale, there is a Luxury Malibu estate going to auction in September. The property originally listed at $68M and bids open at $22M.
Caimeiju was hired by Premiere Estate Auction Company to help give the unique property maximum exposure to buyers in China by utilizing our multiple online platforms aimed at the Chinese market.
Tencent QQ, generally referred to as QQ, is the most popular free instant messaging computer program in Mainland China, and according to its statistics, the number of simultaneous online QQ accounts exceeds 100 million. In October 2010, QQ.com ranked 9th overall in Alexa's Internet rankings just after Twitter ranked 10th. (Source- Wikipedia 11/2010)